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壳牌Shell润滑油防伪技术全新升级 新标签4月上市

壳牌Shell润滑油防伪技术全新升级 新标签4月上市

从经销商到车主或工业用户,对于销售、购买和使用润滑油产品的人来说,碰到假货无疑是件最头疼的事情。假冒的润滑油产品轻则影响车辆和设备的性能发挥,重则可能导致车辆和设备损毁,甚至危及人员生命。

2015年4月,壳牌为用户全新设计的防伪标签正式上市。标志采用领先防伪科技,用户仅需两步, 就能轻松判断所购商品真伪。 新的防伪标志将帮助消费者及工业客户更轻松、更安心地选购适合自己的润滑油产品,远离假货困扰,让自己的爱车及设备得到源自领先科技的品质保护。

防伪升级 多重防护

据了解,此次防伪技术升级几乎覆盖了壳牌全系列产品,壳牌公司更是根据市场需求及不同包装类型(小桶、中桶、大桶)发布了不同形式的标签。新版标签在原有基础上从外形到防伪技术均做了进一步升级改进,具备更高的安全性,帮助用户更便捷有效地识别正品。

仅需2步,轻松验证

新防伪标签上市后,消费者只需通过目测外观和数码查询两步就能立即分辨产品真伪。

壳牌全新引进的领先防伪技术令消费者更容易对产品进行有效识别。这些技术融合在精致的双层标签中,紧贴在瓶盖上,可通过视觉检查进行初步诊断。消费者可以通过遇水变色以及角度观察的方式,只需在购买时肉眼观察产品外观即可完成初步鉴别。

另外,防伪标签的电子电码防伪系统还支持400专线电话、短信查询、网站查询和扫描二维码等鉴别方式,方便广大消费者从多个渠道轻松判断产品真伪。

壳牌防伪说明

全心关爱 始终如一

和所有的畅销品牌一样,壳牌润滑油受到广大用户的青睐的同时,也让不法商贩和投机分子有机可乘。他们用劣质润滑油鱼目混珠,打着正品旗号销售假货对终端客户的利益造成了极大损害.

面对错综复杂的润滑油销售市场,壳牌此次升级防伪标签为保证广大消费者选购正品润滑油提供了强有力的保障。全新的防伪技术使得产品仿冒难上加难,让山寨品当场现形,在一定程度上有效阻止和减少假货流入市场。壳牌(中国)有限公司大陆及香港地区润滑油业务总经理沈坚表示:“从消费者的利益出发,我们致力于通过各类销售网络和品牌活动为平台,有效地帮助消费者了解全新的辨别方法。同时通过定期举行的市场走访,排查售假店铺并予以针对性调查和严厉打击。”

针对市场上可能出现的制假售假行为,除了可以通过上述方法来辨别真伪,壳牌还建议消费者尽量前往正规渠道或带有壳牌标识的零售店购买壳牌润滑油,最大限度地维护自身合法权益。

From the dealer to the owner or industrial users, for the sale, purchase and use of oil products for people who encounter fakes it is undoubtedly a most difficult thing. Fake lubricant products ranging from the impact performance of the vehicle and the equipment of the play, it may lead to heavy vehicles and equipment damage, and even endanger the lives of persons.
April 2015, Shell for the new design of the user security label officially listed. Flag using leading security technology, users only need two steps, you can easily determine the authenticity of the purchased goods. The new security signs will help consumers and industrial customers easier and more peace of mind to buy oil products for their own, away from the fake distress, let your car from leading technology and equipment to get the quality of protection.
Multiple protective security upgrade

It is understood that the anti-counterfeiting technology upgrade covers almost the full range of products Shell, Shell company is based on market demand and different packaging types (kegs, in barrels, vats) issued various forms of labels. A new version based on the original label from the appearance to anti-counterfeiting technology have made further upgrades to improve, with greater security, more convenient and effective to help users identify genuine.
Just two steps easily verify

After the new security label market, consumers only need to be able to immediately distinguish the authenticity of the product by visual appearance and digital two-step inquiry.
Shell introduction of a new leader in anti-counterfeiting technology to make it easier for consumers to identify the product effectively. These technology integration in delicate double tab, close to the cap, it can conduct a preliminary diagnosis by visual inspection. Consumers can be viewed through the water color and the angle of approach, just the naked eye appearance of the product to complete the initial identification at the time of purchase.
In addition, the electronic security labels code security system also supports the 400 hotline, SMS query, website and scan two-dimensional code and other identification methods to facilitate consumers from multiple sources easily determine the authenticity of products.



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